Creative Excellence

The Challenge

Create a brand identity that would appeal to both corporate clients and entertainment industry professionals while establishing credibility and showcasing creative expertise.

The Solution

Developed a sophisticated logo combining classic typography with modern design elements.

Results

The new brand identity successfully positioned Shannon Houk Graphics as a premium design studio, leading to increased client inquiries and higher project values.

The Challenge

Create a poster that would stand out in a crowded entertainment market while effectively communicating the brand message and generating audience interest.

The Solution

Designed a dynamic composition featuring bold typography, strategic color usage, and compelling visual hierarchy that draws the eye and communicates the message instantly.

Results

The poster design exceeded engagement expectations and became a key marketing asset for the client's promotional campaign.

Project Overview

Pound Of Flesh TX is a raw, unfiltered deathcore and beatdown band known for their aggressive sound and fiercely loyal fanbase. They needed a sharp, memorable visual identity that could stand out across merchandise, digital platforms, and promotional media.

As the lead designer and brand strategist, I focused on delivering a flexible and impactful brand system that captured the band's energy and attitude.

The Challenge

The previous logo was overly complex and lacked readability, especially at smaller sizes — limiting its use on merch and digital content.

The white-and-red palette didn't fully capture the band's dark, intense aesthetic, and the existing merch lacked cohesion or visual impact.

Before Logo Designs

New Logo Designs and EP Cover Artwork

Process

To solve these challenges, I simplified and modernized the logo with aggressive, sharp-edged typography that feels raw and confrontational.

The updated color palette—black with green and yellow outlining—adds energy and contrast while remaining grounded in the band's style.

Throughout development, I worked closely with the band to gather feedback and iterate on designs that felt authentic and emotionally resonant.

Flyer, Merch and EPK designs

The Final Solution

The rebrand delivers a consistent, recognizable identity that scales effortlessly across platforms—from social icons to stage banners.

The new merchandise embraces the updated branding and color-way, giving fans bold, high-impact apparel and collectibles that truly represent the band's identity.

Early reception has been overwhelmingly positive, with fans embracing the new look across social and live shows.

Intro Video with New Logo

Animated Logo & Stage Visual

An animated version of the new logo is used in live performances as part of the band's visual set design.

Responsive Website Design

I also developed a fully custom, mobile-responsive website that aligns with the new brand direction and enhances the user experience for fans and press.

Pound of Flesh TX mobile and desktop website screenshots

Project Impact

Project Overview

Twisted Chain Entertainment needed a flexible branding system that could adapt to different types of film productions while maintaining brand consistency. The challenge was creating a series of animated logos that felt unified yet distinct enough to match various cinematic genres and moods.

As the motion graphics designer and sound designer, I developed five unique logo animations: Fire (Action/Thriller), Horror (Suspense), Space (Sci-Fi/Epic), Light Rays (Drama/Prestige), and Sci-Fi (Cyber/Tech).

The Challenge

The Five Logo Animations

Design Approach

Tools & Software

Project Impact

Project Overview

Heart of Stoke Foundation is a nonprofit organization that supports the skateboarding community through events, outreach, and youth programs. For their Go Skate Day event, they needed a bold, dynamic flyer that could grab attention instantly—both on social media and in print.

I served as the lead designer, developing a concept that embodied the movement, grit, and excitement of the skateboarding world while ensuring the information hierarchy made the event details easy to read at a glance.

Challenge

The flyer needed to:

• Showcase skateboarding as the core visual focus
• Convey event details clearly while keeping the design energetic and youthful
• Work equally well for digital promotion and printed handouts
• Be created on a short turnaround with limited source material

Process

Step 1 – Selecting the Hero Image

The design began with a high-action photo of a skateboarder mid-trick. I isolated the skater from the original background and used a portion of the pavement he was riding on to build a new background layer. This instantly grounded the design in authenticity.

Original Photo opened in Photoshop

Step 2 – Background Composition

Using the pavement texture as the base, I blended in additional color overlays and subtle grunge textures to give the scene a street-ready aesthetic that felt raw and energetic.

Images of the steps in Photoshop to create the background image of the flyer

Step 3 – Event Branding & Typography

I introduced bold, high-contrast typography for the event title (Go Skate Day), paired with clean, modern fonts for the date, time, and location. The headline received the largest type size to establish a clear visual hierarchy.

Images working in Illustrator to get the background set and adjust the color scheme so the text will be clear

Step 4 – Hierarchy & Balance

To ensure legibility, I positioned the primary headline at the top, with supporting details stacked logically below. The skater's movement direction guided the eye naturally from the title down through the information.

Images in Illustrator working on the text layout and logo placement for sponsors and bands

Step 5 – Final Polish & Output

The final layout included sponsor logos and fine-tuned alignment for a balanced composition. The design was optimized for both print and social media distribution.

Final layout refinements and polish

Final Solution

The Go Skate Day flyer delivers a striking, high-energy design that resonates with skateboarders and casual event-goers alike. Its gritty textures and bold typography capture the rebellious spirit of skate culture while maintaining professional readability for event promotion.

Poster on the wall

The final poster was distributed digitally and shared widely on social platforms, helping drive awareness and excitement for the event.

Project Overview

DDI required a cohesive visual identity across multiple touchpoints to establish credibility in the industrial sector. This multi-faceted project included catalog design, magazine advertisements, and large-scale vehicle wraps.

As the lead designer, I developed a consistent brand language that maintained professionalism while creating memorable visual impact across all applications.

The Challenge

Project Components

Corporate Catalog Design

Professional catalog design featuring clear information hierarchy and strategic use of corporate colors. The layout balances technical specifications with visual appeal, making complex product information accessible to decision-makers.

Result: Enhanced professional image and improved sales team effectiveness

Trade Magazine Advertisement

Full-page advertisement designed to stand out among competitors while clearly communicating value proposition to industry professionals. The design balances product imagery with compelling headlines and clear contact information.

Result: Significant increase in qualified leads and brand recognition

Corporate Trailer Wrap

Large-scale vehicle wrap that transforms company trailer into mobile advertising. The design maintains readability at highway speeds while incorporating essential brand elements and contact information.

Result: Mobile marketing tool generating leads across multiple geographic markets

Design Process

Project Impact

Project Overview

Nonprofits need more than passion — they need presentation. For Dogs with Dignity, a rescue and hospice program for neglected dogs and FeLV+ cats, I created a professional PowerPoint deck that communicates their mission, impact, and fundraising needs with clarity and compassion. The goal: inspire donors, volunteers, and community partners with design that speaks to the heart.

Challenge

Dogs with Dignity needed a presentation deck that could be used for donor outreach, community education, and fundraising. Their mission is emotional and deeply personal, but they required a professional, polished format that would highlight their compassion while still looking credible and trustworthy to potential supporters.

Process

• Content Development: Organized their messaging into a clear, structured flow: Mission → Impact → Programs → Stories → Call to Action.
• Design & Layout: Built clean slide templates in PowerPoint with strong hierarchy, large visuals, and minimal text.
• Imagery: Used authentic photos of their rescues to connect emotionally and showcase the animals' stories.
• Visual Tone: Selected a warm, approachable style that balanced compassion with professionalism.

Mission Slide

"A Place to Call Home" with focus on safety and unconditional care.

Impact Slide

Highlighting 15 dogs rescued, 3 FeLV+ cats adopted, and hospice pets supported.

Program Slide & Story Slide

Programs Slide – Showcasing the nonprofit's core services: rescue, hospice care, fostering, and adoption.

Story Slide – Featuring Judy & Maggie, two rescues whose recovery embodies the nonprofit's mission.

Call To Action Slide

Donation, fostering, and volunteer opportunities presented clearly.

The Outcome

The finished presentation gave Dogs with Dignity a professional, versatile tool they could use to:

The Outcome

The finished presentation gave Dogs with Dignity a professional, versatile tool they could use to:

• Present their mission to donors and partners.
• Share their impact at community events.
• Inspire volunteers and foster families to get involved.

This project demonstrates how thoughtful presentation design can transform a nonprofit's story into a compelling call to action.

Project Overview

B&B Elevation, a wellness and lifestyle brand, approached me to create a line of product labels for their launch of gummies and THCA concentrates. The project required a cohesive brand identity while giving each product a distinct look and feel.

The Challenge

Design Process

I began by gathering inspiration from the client's references, competitor packaging, and the intended flavor/effect of each product. Using Adobe Illustrator, I developed bold, print-ready label designs.

Design goals:

Final Designs

LIVIN – Yuzu Ice Cream (Sativa)

Bright, uplifting, and energetic.

• Inspired by citrusy Yuzu Ice Cream.
• Orange accent flavor label mirrors the fruit.
• Emphasizes daytime energy and focus.

Faded & Elevated – Birthday Cake (Hybrid)

Playful and celebratory.

• Pastel "Neapolitan" palette with bold pops of color.
• Flavor tag adds vibrance and visibility.
• Flavor tag adds vibrance and visibility.

Warp Vision – Strawberry (Indica)

Psychedelic and bold.

• Red-and-white warp speed effect.
• Strawberry imagery reinforces flavor.
• Eye-catching movement conveys intensity.

Sigh of Relief – Mixed Fruit (Indica)

Calm and restorative.

• Silhouette figure basking in sunlight.
• Mixed fruit imagery and bright yellow label.
• Communicates balance, relief, and positivity.

Elevator Music – Blue Raspberry (Hybrid)

Potent and surreal.

• Floating elevator design inspired by Willy Wonka.
• Transparent detailing for a dreamy effect.
• Red potency starburst + blue flavor tag.
• High-potency warning included for safety.

THCA Dab Labels

Working within the small circular format, I created distinct yet consistent designs.

• Blue Dream (Hybrid): Dreamlike, hazy blue-toned background with surreal imagery.
• Mango OG (Indica): Bright mango imagery with strong flavor recognition.
• Both include disclaimers, strain designation, logo, and barcode for a professional finish.

Project Impact

Project Overview

To promote Pound of Flesh's upcoming shows and debut EP release, I designed and built a branded email marketing campaign that reflects the band's dark, high-energy identity. The campaign combines bold copy, immersive visuals, and clear calls-to-action to engage fans and drive them to music platforms, merch, and live events.

The Layout & Content Flow

Header and Show Sections

Header Section – Logo & Quick Links: Dark, gritty background with the band logo and direct links to the shows page, Spotify, and YouTube channel.

Upcoming Shows – Railport Metal Fest: Details of the next live performance with show description, embedded promo video, and flyer artwork to boost attendance.

EP Release Teaser

Aggressive copy paired with the EP artwork to announce the debut release, setting the tone with raw, uncompromising energy.

Featured Single and Closing

Featured Single: “Fraud”: Branded in the custom “Fraud” font, this section highlighted the first single and included the official lyric video to drive plays.

Closing Section – Band Image & Links: Inverted band photo with bold link icons, followed by standard unsubscribe and contact details.

Outcome

The finished campaign delivered a professional, on-brand template ready to connect directly with fans. By aligning design, copy, and multimedia assets, the email provided Pound of Flesh with a scalable foundation for future music and merch campaigns.

Tools Used: EmailOctopus, Photoshop, Illustrator

Project Overview

Client: Pound Of Flesh TX (Band)

Project Type: Merchandise Design & E-commerce implementation

Timeline: Ongoing

Tools Used: Adobe Illustrator, Photoshop, and Printful Platform

Challenge

Create a comprehensive merchandise line for Pound of Flesh TX that captures the band's identity while appealing to fans across different demographics and occasions. The challenge was to develop a cohesive brand presence across multiple product categories without overcomplicating the design process.

Design Approach

Design Approach

T-shirts & Tank Tops

Hoodies

Shorts

Pants

Hats

Bandanas

Patches

Pins

Stickers

Special Projects

Results and Impact

• Successfully launched comprehensive merchandise line across 8+ product categories
• Established automated fulfillment system requiring minimal ongoing management
• Created scalable design system allowing for rapid new product development
• Maintained consistent brand presence across all touchpoints